We recently published a blog talking about how thought leadership has proven to be a valuable PR tactic. As an intellectual strategy, thought leadership requires a combination of tools working…

HouseMe are disrupting the property space with their digital platform that connects prospective tenants to landlords, offering the full automation of the letting agency process. At PR Lab, we are…

Businesses compete within a loud and busy working environment on a daily basis, struggling to identify authoritative content amongst a web of unreliable sources. As a result, thought leadership is…

Creating a well-built online presence has never been as important as today. Social media has an incredible impact on a business’s operations and it’s essential to build a strong brand…

“Commit to a social media strategy” is a commonly heard piece of business advice for any company competing in today’s economy. Yet businesses are often unclear of which social media…

Social media platforms play a key role in a business’s marketing strategy due to their flexible and dynamic nature. Due to the wide audience reach social media allows, the use…

Segmentation is used by many marketing and research companies to separate and divide customers into groups, based on their characteristics. Marketers love the challenge and process of categorising consumers into…

Transparency has proven to be a great asset that helps businesses be more honest and trustworthy. Professional PR agencies play a vital role in boosting positive communications, seeking public input…

There are a number of driving forces that successful communication depends on and requires a vast amount of attention. Businesses need to efficiently and effectively make use of successful communication…

Many businesses rely on gaining positive and consistent media coverage in order to create a valuable impact on a business’s operations. It often entails a difficult process to locate various…