Creating a well-built online presence has never been as important as today. Social media has an incredible impact on a business’s operations and it’s essential to build a strong brand…

“Commit to a social media strategy” is a commonly heard piece of business advice for any company competing in today’s economy. Yet businesses are often unclear of which social media…

Social media platforms play a key role in a business’s marketing strategy due to their flexible and dynamic nature. Due to the wide audience reach social media allows, the use…

Segmentation is used by many marketing and research companies to separate and divide customers into groups, based on their characteristics. Marketers love the challenge and process of categorising consumers into…

Transparency has proven to be a great asset that helps businesses be more honest and trustworthy. Professional PR agencies play a vital role in boosting positive communications, seeking public input…

There are a number of driving forces that successful communication depends on and requires a vast amount of attention. Businesses need to efficiently and effectively make use of successful communication…

Many businesses rely on gaining positive and consistent media coverage in order to create a valuable impact on a business’s operations. It often entails a difficult process to locate various…

PR campaigns are a diverse way of getting the attention your brand needs – and more. A PR stunt is certainly not the conventional way of attracting the public, in…

The annual National Business Awards recognise the success, innovation and ethics of South African companies and organisations across all industry sectors. Stor-Age, South Africa’s leading self storage company, have been…

Creating a successful and effective communications strategy involves understanding your target audience as well as your industry as a whole. A communications strategy outlines how to approach and capture the…