We recently published a blog talking about how thought leadership has proven to be a valuable PR tactic. As an intellectual strategy, thought leadership requires a combination of tools working together in order to be successful.
How does thought leadership benefit a business? Thought leadership focuses on the bigger picture and various strategic topics that can lead to great exposure opportunities. It enhances the ability to operate and manage within a political, social and economic space by asserting authority. As a result, the strategy builds a strong connection with your target audience.
Here are seven thought leadership tools recently shared by Bizcommunity in an article titled “Your thought-leadership toolkit”.
Communication with the editor
In the form of a letter, communication directly with the editor can be an effective tool in quickly communicating a perspective accurately. Press releases are often ignored, but almost all letters received are read and evaluated.
Media coverage includes the likes of press releases and op-ed pieces. It is always best to use professional services when striving for media coverage as a press release can be sent to the wrong publications and op-ed pieces can be tricky to populate.
Presentations allow a brand to build a strong connection with an established target audience, while presenting detailed findings and topics. They provide an opportunity to share results in front of a captive audience.
Recently, utilising video content has certainly become a popular tool. It has been found that a strong visual demonstration often results in positive outcomes. For best results, ensure that the video is short, relevant, stays on topic and is of value to the people watching.
Reports and continuous research
By drawing up reports and conducting continuous research, brands are able to gain a better understanding of different varieties and complexities. This form of thought leadership is a trusted tool to help develop an intellectual framework for any robust debates that may arise.
Media presentations and conferences are one of the more effective tools to place bigger subjects under the spotlight, especially when there’s strong evidence to back it up. This evidence will arise from your reports and research.
Build your own online presence
Lastly, the most important tool – build your own online media presence and make use of various online platforms to distribute your content. By ensuring content is credible and captivating, brands discover journalists are more interested in sharing it. This can develop and build your business as a reputable brand and as a result, more people will view your content. Every business should invest in their own website which can branch off to various other platforms.
All these tools work in connection with one another and generate a constant flow of intellectual output. Social media platforms can now be utilised to boost and stimulate the output. Thought leadership requires constant attention in a dynamic and controlled manner. Establish your own narratives and be one step ahead.