There is often a misconception between PR and marketing in the business world. Although the two are similar, there is a contrast between PR and marketing that set them apart into their own elite department. However, PR and marketing do usually go hand-in-hand with each other and in turn strengthen one another.
Here are 10 activities that a PR division may manage:
Media relationship-building
Many businesses are sceptical of journalists. However they are key for credible PR coverage. PR companies will manage this relationship.
Social networking
PR will look to expand the business and/or social contacts by creating connections through individuals and social media sites.
Event planning
This is the opportunity to display your business and particular products or services to the public. PR will ensure that the event is professional, attractive, and engaging.
Crisis prevention
PR will eliminate and resolve any negativity towards a company before it gets released out to the public.
Crisis recovery
PR will take corrective action after a crisis, which will help return the business to their previous position and to alleviate the possible effects of future crises.
Press release writing
Well drafted and persuasive writing is crucial for ensuring the media and public know your latest news.
Brand development
Through brand development your business can create a strong reputation as people trust established brands. Communication via a third party such as magazines in your industry, popular websites or social media is one way to develop your brand and compete with established brands.
Internal communication
This function is responsible for the transmission of information among participants within an organisation, such as company newsletters.
Speech writing and booking
PR professionals obtain excellent writing skills and are responsible for influencing the attitudes and/or behaviours of key publics. Through the development of communication materials, PR professionals become very persuasive.
Award entry and nomination
PR will determine who or what you want to nominate, and in which category. They will then submit an entry form before the deadline with all the necessary information. These entry forms are well-written, focused on several accomplishments and accompanied by supporting information.
The prime concern of a PR professional is to protect and build a likeable image of the business. They do this by building beneficial and long-term relationships with other businesses which include news reporters and magazine editors. Therefore by maintaining a persistent presence in the industry and in the eyes of the customers, you are creating a powerful connection with your audience.