Crisis and reputation management are imperative when it comes down to protecting your hard earned brand image. “It takes 20 years to build a reputation, and just 5 minutes to ruin it. If you think about that, you’ll do things differently” said Warren Buffett.
We live in a digital world where radical transparency and meeting high customer expectations is vital.
Surely crisis management and reputation management go together like ebony and ivory paying homage to one another, still they differ. Heres how:
Crisis management can be explained as the application of strategies designed to help the organisation deal with sudden and significant negative events. Such as an emergency situation, a disruptive unexpected event or a threat that could potentially harm your organisation, the stakeholders and/or the general public.
Crisis communication is reactive, a response to bad news with a main goal of saving the company from defeat. Initially, crisis management will help you maintain a positive reputation.
Surely there’s nothing worse that getting caught with your pants down. How can you foresee these nightmares?
PR Lab collects assists in managing your business’s reputation by identifying any risk-areas and offering advice to prevent you from steering your empire into stormy waters.
Reputation is a PR term that focuses on the growth of an entity on the internet or social media. It is an attempt to shape a public perception of a brand or organisation by controlling, or influencing, online information about an individual or a group.
The grand advantage of reputation management is that you’ve got time on your side. As a result, it gives you the opportunity to build a strategy. It also allows you to use data-driven research to communicate to stakeholders and make clear informative decisions.
When strategising, it’s paramount to identify what other people say or feel about you or your business. Hence taking steps to ensure the general consensus is in tune with your set out goals.
Plenty of people and organisations use various forms of social media to monitor their reputation.
In the online era, it is critical for a business of any nature or size to have a social media crisis management plan. Better yet, a ‘crisis prevention’ plan for when things go pear shaped. And it’s indefinitely a case of “if” vs. “when”.
Tips to take away
Forbes reveals more in the The little black book of Billionaire secrets. They provide you with 10 tips on reputation and crisis management in the digital world and the importance thereof.
In conclusion, good reputation management can be used to avoid a crisis. Prevention is better than cure. Furthermore it is strongly suggested that one conducts a reputation research study. The golden key is to be pro-active, take action, and manage your reputation sooner rather than later.
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